Buggies, Whoopie and Shoofly Pie

Buggies, Whoopie and Shoofly Pie

If you are early enough, you may be lucky enough to get a seat at the counter in the Bird in Hand Family Inn Restaurant in Lancaster County Pennsylvania for breakfast. However if you are late, you will most likely be ‘relegated’ to a table in the main section of the restaurant. But let me assure you that this form of ‘banishment’ is by no means a punishment. Instead of getting up close and personal with the kitchen and wait staff and exchanging words with the locals, you will be ‘forced’ to look out onto the scenic byway of Route 340 and ‘subjected’ to the more than occasional sight of Amish buggies clip clopping their way along the road on the way to or from the town of Bird in Hand Pennsylvania.

We have all had the experience of dining in a hotel restaurant simply because it was convenient or it was included with our room rate and being disappointed with the result. This particular restaurant overthrows that in a big way. Apart from the homely feel that you have as soon as you walk in, thanks in no small part to the aforementioned counter and the display of local arts, crafts and history books you are immediately struck by how lively it is, yes it’s busy, but not in an energy sapping headache inducing city way, more like a bustling country kind of way.

Wait staff zip back and forth between tables, exchange conversation with the patrons and make themselves heard above the hum of the diner to talk to the kitchen to check on and give orders. The patrons themselves are a virtual patchwork of the local community. Even the most casual observer will pick out local farmers, businessmen and women, families and others, who with a little imagination, at least this is how I did it, might be the local real estate agent, teacher or librarian. I was very surprised to see an Amish man sitting up at the counter in his plain clothes alongside other farmers. His presence didn’t appear to be causing any interest amongst the locals and he was probably doing nothing different to what he did every other day, having breakfast with his fellow farmers and exchanging the latest views or news on rain fall or stock feed.

The homely feel is added to by the attentiveness and friendliness of the staff. All of whom wear a badge displaying how many years of service they have had in the restaurant. Very few badges showed less than ten years, several were above 15 and we even saw one which was for 26 years. The staff obviously enjoy what they are doing and could be seen engaging in their own side conversations but never seeming to lose sight of the requirements of their guests.

Have I mentioned the food yet? After all this is the reason that most will frequent a particular restaurant or eatery. Let me tell you, the food is fantastic and plentiful for very reasonable prices. Being foreigners, we particularly enjoyed the local dishes especially the desserts; and yes we did go there for more meals than just breakfast. New favourites for our family now include Shoo Fly Pie and Whoopie Pie.

Great food in a family friendly atmosphere for a great price with a smattering of local colour, what else is there to do but enjoy, now where did I put that menu? I’m in the mood to daydream again, mmmm I wonder if they deliver – to Australia!

Where is it?
2760 Old Philadelphia Pike
Bird-in-Hand, PA 17505

Article Source: http://ezineseeker.com/?expert=William_Rogan

Hotel Branding: Aim For Intelligence

Hotel Branding: Aim For Intelligence
The concept behind the Holiday Inn Express complete definitely ought to be “smart.” Customers are presupposed to feel an increased sense of intelligence after staying at Vacation Inn Categorical because they have recognized and capitalized upon smart quality for a great price. With the reputation of Holiday Inn’s quality for reasonable prices backing the whole, Holiday Inn Categorical should have a win-win standing within the mindset of the consumer and should additionally boost the efficacy of the Holiday Inn parent brand.

Does the present messaging for Holiday Inn Categorical accomplish this standing? We suppose not. Many brands use messaging that creates the client feel good and as though he has created the correct choice. Wal*Mart and Target are examples of brands that guarantee the client that if he outlets at their stores; he’s avoiding the embarrassment of overpaying and not finding what he desires/needs. Customers not solely like to grasp that their purchases matter; they like to grasp that their choices matter. Brands that provide customers real affirmation that they have “done the smartest issue” will succeed. This affirmation must be evident through effective brand execution, which additionally includes promoting and advertising.

The message must be each clear to the customer and clearly shown by the brand. Will Holiday Inn Specific have a sure-fire whole message? Yes. Does Holiday Inn Categorical convey and execute this message properly? In line with our complete model at Stealing Share, it comes up a short. In fact, if you browse how the “Stay Sensible” campaign began, the brand is additional superficial than it even appears. According to customer questionnaires conducted before the campaign, the 2 reasons why customers felt a lot of savvy for staying at an HIE were free breakfast and free native calls. Maybe these two components created a very little more of a plus for HIE over different restricted-service establishments, however these quite table stakes aren’t what fuels real brand. Clearly the right questions were not asked. The client’s affiliation to the whole ought to go deeper than cinnamon rolls. Furthermore, the commercials for the “Stay Smart” campaign contribute to the shallow continuum of name execution for HIE.

For instance, one industrial opens on a group of scientists hovering around a microscope, observing a strain of the Ebola virus. The man standing in front of the microscope explains the characteristics of the virus and proceeds to knock the sample off of the table, assuring the cluster that it was not airborne. When his colleague asks him how long he has been studying the virus, the man responds, “Well, I am not really a scientist. But I did stay at a Vacation Inn Categorical last night.” Several other commercials followed in an exceedingly similar pattern. One business showed a man who had not graduated past the seventh grade winning Jeopardy as a result of he stayed in an exceedingly HIE the night before. While the commercials are humorous and borderline ridiculous, they demonstrate a rather slender interpretation of the brand.

Though the commercials are effective for short-term whole awareness and recognition, this brand execution is overall unsatisfactory because the client will not think about the whole a heavy option. If anything, the whole has become additional of a joke among consumers as a result of of the blatantly ignorant folks portrayed as customers in the commercials. The brandface, or the customer’s perception of himself when he uses the whole, isn’t one of intelligence. After all this brandface mocks intelligence rather than reinforcing it. This failure to execute is a lot of at the fault of name management than advertising creation. Sadly, in all industries, one directly influences the other.

Humorous commercials are memorable and entertaining, but will the brand directly reflect the client and profit from this sort of execution? In the case of Holiday Inn Express, we argue against this method. The brand execution began with category benefits rather than the belief systems of the customers. The advertising had to rely upon a general campaign focus of “Keep Good” while not knowing what being smart really meant to the target audience. So as to correct this downside, Holiday Inn Express would want to require a few steps back, observe what their customers want/want from their whole and challenge their complete to accommodate these expectations. They would need to urge a full outside-in perspective from the market. The “Keep Smart” campaign was effective in obtaining HIE’s name out in the market, however that is where the effectiveness remains. Real complete success goes beyond the reiteration of a funny punch line. The “Keep Sensible” messaging will not reinforce the whole as a tangible option for the customer.

The humor, during this case, really creates distance between the whole and therefore the customer. Overall, Vacation Inn is all about quality for a wise worth, and Holiday Inn Specific can create that message work as well. Vacation Inn Specific wants to convey this message with a very little more honesty and customer perspective in order to possess real estate within the mind of the client wanting for reasonable hotel accommodations. In short, “smart” wants to be more concerning intelligence of the client than the cleverness of the business and its agency.

Writers Room has been writing articles online for nearly 2 years now. Not only does this author specialize in Branding, you can also check out his latest website about:
Ryobi Cordless Drill

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Simple Ways to Decorate Your Outdoor Wedding

Simple Ways to Decorate Your Outdoor Wedding

In most cases weddings are held indoors. Typical places are church halls, town halls, hotels, restaurants and inns. Some may also want to have the event at the countryside. In all of these cases, you have enclosed areas for your event. As such you have typical walls, roof, arch ways and entrances to help with your décor. Of course decorating rooms are much easier than open space.

If you are holding your wedding outside, you are confronted with different kind of challenge. You no longer have the objects in the room such as pews and windows to hang your flowers on. You cannot have entrances to decorate with balloons or ceiling to hang ribbons. Outdoor decoration therefore needs to be handled in much different way than indoor ones.

We take a look at how to go about your outdoor decoration such that you achieve the same effects as if it was done indoors.

One simple trick is to create a simulation. You can create artificial entrances, windows and doors and start your decoration from there.

For the artificial entrances, you need two supporting frames and then adorn your flowers over the frame. You can create a simple rectangular door looking entrance or an arch type. The arch type will fit a traditional or formal wedding. If you go for the rectangular, try balloons – colored ones – at the top. You can also hang some ones freely to dangle as the air blows along it.

For a garden wedding, you can hang your flowers, ribbons and balloons on the branches. They should not be so high otherwise they will not produce the impression you want. Again, you should use colors that contrast with your garden fruits and branches so the decoration becomes distinct.

Outdoor wedding are fun to have. People can enjoy the air and the breeze. They can also interact more with nature, feel at home and move about freely. To achieve the best for your guests you will need to decorate the scene, put up comfortable chairs and give them shelter from the sun, rain and other inconveniences.

Get more information about maid of honor speeches and ideas for wedding vows.

My Five Favourite Luxury Cars

My Five Favourite Luxury Cars

Luxury Car Number 1: Cadillac Escalade/EXT
To begin my list of favourite luxury cars is the Escalade. Starting its life as a humble re-badge of the Tahoe/Yukon, the Cadillac Escalade has become so much more than just another luxury sports utility vehicle. The newest Escalades are amazingly comfortable, spacious, and even come with hybrid drive trains that make the most iconic bling vehicle in the world somewhat green.

While the Escalade made its debut for the 1999 model year, it wasn’t until 2007 that the vehicle really came into its own as the third generation hit the streets. Based on the GMT 900 platform, the modern Escalade starts at US$ 62,495 and can easily top $ 100,000. For those that demand luxury, power, comfort and bling, there is no alternative to the Escalade.

Luxury Car Number 2: Mercedes-Benz CLS550
Mercedes-Benz has been making some of the most gorgeous and luxurious automobiles on the road forever, and the vehicles with CLS550 badges on them are no exception. Of course, a Merc makes my list of favourite luxury cars! Swoopy lines define the style while excellent handling and a potent 382 horsepower 5.5L V8 give the CLS550 some serious power. Starting at US$ 74,000, the CLS550 is almost destined to become a collectible someday, as so many of its predecessors have. Not bad for a class that started production in time for the 2004 model year.

Luxury Car Number 3: The BMW 7 Series
BMW has a lengthy history of building some of the best, full-sized luxury cars on the market, and the company focuses heavily on cars that are driver-friendly. This means great performance, agility and road handling traits in everything from the lowliest 1 series on up to the immense 7 series sedans. Starting with the 714i at US$ 70,150, the current BMW 7 series offers a grand total of 10 sub-models. The top of the line is the 500 horsepower Alpina B7 which will set buyers back $ 122,000, but the vehicle truly is in a class of its own. A worthy entry in the top five favourite luxury cars list.

Luxury Car Number 4: Lincoln Town Car
No list of favourite luxury cars would be complete without at least mentioning the Lincoln Town Car. Starting at US$ 46,700, the modern Lincoln Town Car is indeed a throwback to a slightly earlier time, despite Lincoln’s best efforts to keep the car modern. This means that the modern Lincoln might not handle the slalom as quickly as a 7 series but there are precious few vehicles on the road that have a ride that is equally as supple and detached from road conditions as the Lincoln Town Car.

Luxury Car Number 5: Hyundai Equus
A radical entry in the favourite luxury cars list? While most people tend to think of Hyundai as a manufacturer of bargain-basement economy cars, the truth is that Hyundai has been successfully marketing luxury cars in Asia, Europe, and Africa for more than a decade. The company’s newest version of the Equus was released in 2009 worldwide, and it is on my top five favourite luxury car list because it combines reliability with power, comfort and affordability. In short, this is a luxury car that the average consumer could actually hope to attain.

With 385 horsepower on tap, the Equus is no slouch and it receives favourable reviews, even when compared to rivals such as the Lexus LS 460 and Mercedes-Benz S550. While no final price point has been determined for the U.S. spec Equus, the figures of US$ 60,000 and $ 75,000 have both been tossed around. While those are in line with Cadillacs and other top-end luxury marques, there is little doubt that the Korean-made Equus will be more reliable and durable in the long run.

Freelance writer Hugh McInnes is a passionate lover of cars and keen industry observer. He only buys cars from licensed car dealers when he is upgrading his vehicle. Currently Hugh is driving around Australia and selling the odd story to get by, but aspires to one day trade in his 4WD and own a luxury car.