I Love You Still

I Love You Still

I love you still.

Who can really say
that it wasn’t enough ‘then’
when the quota expected
is always doomed to be The Judge
by The Jury of its needed-sum
found in the next moment,

A moment that has passed by
the just-then
like a bolt of lightning speeds past
a match factory’s malfunctioning
lightning rod assembly?

Some will say it was a blessing
that the factory was saved,
others will admit that its having burnt down
the fire department was a greater loss,
particularly on a night of 4000
successful swings and 1 miss.

There’s a shade-sliver
of a disgruntled god in all of us…

It’s enough to make us both Inn-keeper,
Demolition operator, Tenant and Contractor
all in one night (or at dawn
if you’re a morning person.)

To “Keep your eye on the Ball.”
The ball that’s the same shape of your eye,
yet is retina and pupil less,
that’s stitched together
and wound for winding’s sake (?)

I’ve watched things became thingy-er.

I’ve witnessed the fluidity of romance
erased away
by the paper tearing,
antique desk scratching,
blunted eraser of the mysterious
Time Never Told,

That ticking whose origin is mimicked
in the conscience-lifespan of bombs,
the lateness of conscience in a lifespan
measured by Just Now
and the lifespan of a conscience late,
which is so oftentimes felt as eternal…

Do you forgive me for the love
I could not propagate due to our
field’s undetermined boarders,
fence lines
who kept us separately awake at night
with their winding up
of old barbed wire,

the sounds of rust flakes
touching down
on newly rolled out wax paper,

the breaking and crumbling up
of already set concrete corks
and the grinding stirring mixing
of the ready made new gypsum
so to plot again
more and more and more,

So far out of ourselves
that the Earth alone simply gave up
all its promises to us
as a place that could contain
our dream’s annexing

And set us loose,
willy nilly
into the wind of silly seriousness,

Dances that raged and unbound
prisoners in us more ancient than the
invention of chains, dungeons
and religion?

Can you forgive the crying of a baby
who cannot tell its tale,
who cannot express its field of vision,
who cannot because it can
and is doing something else,

Something unbound and yet
wound up for life’s sake;
let go into this world
as a being who gathers
even while planting,

Who comes home
with the field’s soil-fur
beneath its nails
since it has succeeded in
crawling all the way so to
give to you the witnessing of
its standing up and walking
from its own love for the first time?

I wonder in this nighttime
because I am lost.

I do not need to remind myself
of this directional confusion,
my bellybutton confesses everything,
every which way but loose,

Because a loosely spun together orb
cannot ever merit a home run,
it cannot resist enough that initial
impact to be rewarded its soaring freedom,
that success that none can catch,
that success that all see going overhead,
beyond their expectations
and ability to fully feel its
particular brand of personal privacy,

When it finally lands
as an incognito famous sphere,
rolls a little
and recalls the palm
who last held its perfect stitches
against its callused lifelines.

I love you still.

May 7, 2009


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Available for Clients to Choose

Available for Clients to Choose

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Senate President Therese Murray Speaks at Old Colony Elder Services Legislative Breakfast

Senate President Therese Murray Speaks at Old Colony Elder Services Legislative Breakfast



Old Colony Elder Services’ (OCES) is a non-profit corporation which serves residents in 23 towns in the greater Brockton and Plymouth areas. OCES is one of 27 similar agencies designated by the Executive Office of Elder Affairs as an Aging Services Access Point (ASAP).


More than 60 individuals from a number of elder service agencies were in attendance along with State Representatives Vinny DeMacedo, Susan Gifford and Tom Calter; Sheriff Joseph D. McDonald, Jr.; and OCES’ Board of Directors. Plymouth Selectman Mathew Muratore, Caitlin Kenerson from Representative Christine Canavan’s office, and Lisa Budge Johnson from Sheriff McDonald’s office also attended. Senate President Murray spoke of the challenges to human service agencies delivering services to elders and disabled individuals in the current economic climate and she elaborated on how the Fiscal 2011 budget will impact funding for the upcoming year.


“We’re in a tough economic climate and seniors are especially at risk,” noted Senator Murray addressing OCES and elder service representatives in the audience. “We’re doing the best we can and we thank you for all you do.”


A member of the Massachusetts State Senate since 1993 and elected President of the Senate in 2007, Senator Murray has worked to improve the lives of seniors throughout her career. Following her speech, Al Norman, Executive Director of Mass Home Care presented Senator Murray with a “Home Care Hero” award.


Diana DiGiorgi, Executive Director of OCES who is also the Vice President of Mass Home Care said, “We want to thank Senator Murray for everything she has done and continues to do for elder consumers.”


About OCES
Incorporated in 1974, Old Colony Elder Services is one of 27 private, non-profit Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES offers a number of programs to serve seniors, individuals with disabilities, their families and caregivers such as Family Caregiver; Adult Family Care; Supportive Housing; Nutrition; Money Management; Protective Services; Home Care and more.

OCES offers these programs in the towns of Abington, Avon, Bridgewater, Brockton, Carver, Duxbury, East Bridgewater, Easton, Halifax, Hanover, Hanson, Kingston, Lakeville, Marshfield, Middleboro, Pembroke, Plymouth, Plympton, Rockland, Stoughton, Wareham, West Bridgewater and Whitman.

The organization’s mission is to provide services that support the dignity and independence of elders by helping them maximize their quality of life; live safely and in good health; and, prevent unnecessary or premature institutionalization.

In 2009, OCES was honored with the Metro-South Chamber of Commerce’s “Economic Impact Award”. The agency has 140 employees. For more information call (508) 584-1561 or visit the website at www.oldcolonyelderservices.org.


Buggies, Whoopie and Shoofly Pie

Buggies, Whoopie and Shoofly Pie

If you are early enough, you may be lucky enough to get a seat at the counter in the Bird in Hand Family Inn Restaurant in Lancaster County Pennsylvania for breakfast. However if you are late, you will most likely be ‘relegated’ to a table in the main section of the restaurant. But let me assure you that this form of ‘banishment’ is by no means a punishment. Instead of getting up close and personal with the kitchen and wait staff and exchanging words with the locals, you will be ‘forced’ to look out onto the scenic byway of Route 340 and ‘subjected’ to the more than occasional sight of Amish buggies clip clopping their way along the road on the way to or from the town of Bird in Hand Pennsylvania.

We have all had the experience of dining in a hotel restaurant simply because it was convenient or it was included with our room rate and being disappointed with the result. This particular restaurant overthrows that in a big way. Apart from the homely feel that you have as soon as you walk in, thanks in no small part to the aforementioned counter and the display of local arts, crafts and history books you are immediately struck by how lively it is, yes it’s busy, but not in an energy sapping headache inducing city way, more like a bustling country kind of way.

Wait staff zip back and forth between tables, exchange conversation with the patrons and make themselves heard above the hum of the diner to talk to the kitchen to check on and give orders. The patrons themselves are a virtual patchwork of the local community. Even the most casual observer will pick out local farmers, businessmen and women, families and others, who with a little imagination, at least this is how I did it, might be the local real estate agent, teacher or librarian. I was very surprised to see an Amish man sitting up at the counter in his plain clothes alongside other farmers. His presence didn’t appear to be causing any interest amongst the locals and he was probably doing nothing different to what he did every other day, having breakfast with his fellow farmers and exchanging the latest views or news on rain fall or stock feed.

The homely feel is added to by the attentiveness and friendliness of the staff. All of whom wear a badge displaying how many years of service they have had in the restaurant. Very few badges showed less than ten years, several were above 15 and we even saw one which was for 26 years. The staff obviously enjoy what they are doing and could be seen engaging in their own side conversations but never seeming to lose sight of the requirements of their guests.

Have I mentioned the food yet? After all this is the reason that most will frequent a particular restaurant or eatery. Let me tell you, the food is fantastic and plentiful for very reasonable prices. Being foreigners, we particularly enjoyed the local dishes especially the desserts; and yes we did go there for more meals than just breakfast. New favourites for our family now include Shoo Fly Pie and Whoopie Pie.

Great food in a family friendly atmosphere for a great price with a smattering of local colour, what else is there to do but enjoy, now where did I put that menu? I’m in the mood to daydream again, mmmm I wonder if they deliver – to Australia!

Where is it?
2760 Old Philadelphia Pike
Bird-in-Hand, PA 17505

Article Source: http://ezineseeker.com/?expert=William_Rogan

Hotel Branding: Aim For Intelligence

Hotel Branding: Aim For Intelligence
The concept behind the Holiday Inn Express complete definitely ought to be “smart.” Customers are presupposed to feel an increased sense of intelligence after staying at Vacation Inn Categorical because they have recognized and capitalized upon smart quality for a great price. With the reputation of Holiday Inn’s quality for reasonable prices backing the whole, Holiday Inn Categorical should have a win-win standing within the mindset of the consumer and should additionally boost the efficacy of the Holiday Inn parent brand.

Does the present messaging for Holiday Inn Categorical accomplish this standing? We suppose not. Many brands use messaging that creates the client feel good and as though he has created the correct choice. Wal*Mart and Target are examples of brands that guarantee the client that if he outlets at their stores; he’s avoiding the embarrassment of overpaying and not finding what he desires/needs. Customers not solely like to grasp that their purchases matter; they like to grasp that their choices matter. Brands that provide customers real affirmation that they have “done the smartest issue” will succeed. This affirmation must be evident through effective brand execution, which additionally includes promoting and advertising.

The message must be each clear to the customer and clearly shown by the brand. Will Holiday Inn Specific have a sure-fire whole message? Yes. Does Holiday Inn Categorical convey and execute this message properly? In line with our complete model at Stealing Share, it comes up a short. In fact, if you browse how the “Stay Sensible” campaign began, the brand is additional superficial than it even appears. According to customer questionnaires conducted before the campaign, the 2 reasons why customers felt a lot of savvy for staying at an HIE were free breakfast and free native calls. Maybe these two components created a very little more of a plus for HIE over different restricted-service establishments, however these quite table stakes aren’t what fuels real brand. Clearly the right questions were not asked. The client’s affiliation to the whole ought to go deeper than cinnamon rolls. Furthermore, the commercials for the “Stay Smart” campaign contribute to the shallow continuum of name execution for HIE.

For instance, one industrial opens on a group of scientists hovering around a microscope, observing a strain of the Ebola virus. The man standing in front of the microscope explains the characteristics of the virus and proceeds to knock the sample off of the table, assuring the cluster that it was not airborne. When his colleague asks him how long he has been studying the virus, the man responds, “Well, I am not really a scientist. But I did stay at a Vacation Inn Categorical last night.” Several other commercials followed in an exceedingly similar pattern. One business showed a man who had not graduated past the seventh grade winning Jeopardy as a result of he stayed in an exceedingly HIE the night before. While the commercials are humorous and borderline ridiculous, they demonstrate a rather slender interpretation of the brand.

Though the commercials are effective for short-term whole awareness and recognition, this brand execution is overall unsatisfactory because the client will not think about the whole a heavy option. If anything, the whole has become additional of a joke among consumers as a result of of the blatantly ignorant folks portrayed as customers in the commercials. The brandface, or the customer’s perception of himself when he uses the whole, isn’t one of intelligence. After all this brandface mocks intelligence rather than reinforcing it. This failure to execute is a lot of at the fault of name management than advertising creation. Sadly, in all industries, one directly influences the other.

Humorous commercials are memorable and entertaining, but will the brand directly reflect the client and profit from this sort of execution? In the case of Holiday Inn Express, we argue against this method. The brand execution began with category benefits rather than the belief systems of the customers. The advertising had to rely upon a general campaign focus of “Keep Good” while not knowing what being smart really meant to the target audience. So as to correct this downside, Holiday Inn Express would want to require a few steps back, observe what their customers want/want from their whole and challenge their complete to accommodate these expectations. They would need to urge a full outside-in perspective from the market. The “Keep Smart” campaign was effective in obtaining HIE’s name out in the market, however that is where the effectiveness remains. Real complete success goes beyond the reiteration of a funny punch line. The “Keep Sensible” messaging will not reinforce the whole as a tangible option for the customer.

The humor, during this case, really creates distance between the whole and therefore the customer. Overall, Vacation Inn is all about quality for a wise worth, and Holiday Inn Specific can create that message work as well. Vacation Inn Specific wants to convey this message with a very little more honesty and customer perspective in order to possess real estate within the mind of the client wanting for reasonable hotel accommodations. In short, “smart” wants to be more concerning intelligence of the client than the cleverness of the business and its agency.

Writers Room has been writing articles online for nearly 2 years now. Not only does this author specialize in Branding, you can also check out his latest website about:
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