Nazi Germany – The Beginning of Pristine Branding For Pure Evil (1921 – 1924)
Adolf Hitler was bon on April 20, 1889 in a small Austrian village by the name of Braunau Am Inn. In the period of WWI, after failure of getting into art school and earning a living or setting a accommodation, he joined the German army following the assassination of Archduke Franz Ferdinand. But is was unlucky when thousands of his fellow soldiers were killed.
The Beginning – WWI
After failing to get into art school and failing to earn a living or having a set place to stay prior to 1914, Adolf Hitler eagerly volunteered to join the German army after WWI was set in place following the assassination of Archduke Franz Ferdinand.
Unfortunately, thousands of Hitler’s fellow soldiers (he fought in a Bavarian Regiment) were killed in the masses. Hitler consistently escaped death and went on to fight in the muddy, disease-ridden trenches.
However, Hitler’s seemingly good fortunes would end on October 7, 1916, when he was wounded during the Battle of the Somme. Upon returning to Germany after the War, Hitler’s fuel of hatred toward the Jewish population would skyrocket when he would hear speeches by Jews and Communists promoting some sort of treaty with the enemy nations that would come in the form of the Treaty of Versailles. He then became enthralled with politics and began to formulate a way to brand this future Nazi party from all other organizations.
The Initial Branding of the Nazi Party – The Swastika
The Nazi party began to show signs of marketing success via their legendary, albeit evil branding (1921 showed signs of mass public approval of the party) with the swastika. Hitler became enthralled with this symbol. He first saw the swastika displayed on a school front entrance during his childhood.
Unlike other political parties in Germany that didn’t stand for much change and showed little promise, Hitler, upon becoming leader of the Nazi party (gaining the title as the Fuhrer took some struggle and political finesse toward the fellow members) branded the swastika as a symbol against the Treat of Versailles, the Jewish population in Germany and the Marxist population.
The swastika also was marketed as a symbol of strength, wealth, success and duty towards one’s country by what was referred to as the “master race.” Hitler would later make it clear that the individual was meant to die for the country. At this point his generals would begin to turn against him, though this was much later (1940s) and was displayed by both the botched invasion of Stalingrad and the Holocaust.
The swastika caught on slowly, but Hitler got his marketing through enthralling speeches originally given in beer halls which led to the famous Beer Hall Putsch. This attempted over throw of the government led to wide recognition of the Nazi Party, the young leader and their red and black flag.
More About the Marketing Strength and Recognition Which Resulted from the Beer Hall Putsch.
Believing that Hitler could brand his party to the German people as a possible resolution to the grim inflation, he made a daring move during what became known as the Beer Hall Putsch. Hitler knew that, to keep moving forward, he needed to begin to market his party as one of respect and service to the German common citizen. Although his common numbers were gradually increasing, Hitler knew he needed some political support from important decision makers at the time.
On November 8, 1923, Nazi troops forced Bavarian government leaders at gun point and make them pledge allegiance to the Nazi Party and their Fuhrer. Hitler, after having thousands of listeners and supporters waiting in a cramped bar, walked in, fired a pistol and shouted “Silence.” He told the three hostages that he had 4 bullets, one for each of them, then the last for himself. The people began to see promise in this young politician and liked his passion.
Hitler then began to claim and market the Nazi party as the new, strong and supreme ruler of Germany by yelling, “The National Revolution has begun.” This was a false claim as the party had no real traction, but himself and Goring (the eventual leader of the Luftwaffe) began the meeting. Looking at it from a market perspective, Hitler was quite good at marketing what was a small party comprised of few thousand as the next revolution of Germany and its answer to the Treaty of Versailles, the Jewish and Marxist problem and the hyper inflation.
At that point Hitler, the next morning, convinced the party to attempt to take over the government. They marched (around 3,000) on Munich; shots were exchanged between government police and the Nazis. Unfortunately, Hitler escaped death one more time when his bodyguard took a bullet for him.
Hitler Begins Mein Kampf -The Future Platform for the Nazi Party
After his failed attempt to overthrow the government just a few hours after the Beer Hall Putsch speech (early morning), Hitler was put on trial for treason. Upon going in front of a group of judges, Hitler gave an unexpected speech declaring he was guilty of treason. He then began to list the problems with current day Germany. He knew this was great press and free marketing for the party and seemingly knew that pleading guilty would express to his followers his dedication to the Nazi party which was still young, however growing slowly, but surely.
Luckily for the Fuhrer, the head judge was now a Nazi sympathizer and Hitler got it easy. He was given a five year prison sentence in which he only served a mere fraction. Moreover, Hitler was given a large cell and was allowed to have his private secretary, Rudolf Hess as a constant visitor. Additionally, he was allowed to walk around the prison at will and frequently received presents from supporters.
This is where he would separate his party from all other German political organizations by writing Mein Kampf which outlined Hitler’s racial and political views which were unseen before by the German people and, subsequently the world. This would serve as the first branding of a party which was different and which had the party members who could solve all of Germany’s problems.
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