Nazi Germany – The Beginning of Pristine Branding For Pure Evil (1921 – 1924)

Nazi Germany – The Beginning of Pristine Branding For Pure Evil (1921 – 1924)

Adolf Hitler was bon on April 20, 1889 in a small Austrian village by the name of Braunau Am Inn. In the period of WWI, after failure of getting into art school and earning a living or setting a accommodation, he joined the German army following the assassination of Archduke Franz Ferdinand. But is was unlucky when thousands of his fellow soldiers were killed.


The Beginning – WWI


After failing to get into art school and failing to earn a living or having a set place to stay prior to 1914, Adolf Hitler eagerly volunteered to join the German army after WWI was set in place following the assassination of Archduke Franz Ferdinand.


Unfortunately, thousands of Hitler’s fellow soldiers (he fought in a Bavarian Regiment) were killed in the masses. Hitler consistently escaped death and went on to fight in the muddy, disease-ridden trenches.


However, Hitler’s seemingly good fortunes would end on October 7, 1916, when he was wounded during the Battle of the Somme. Upon returning to Germany after the War, Hitler’s fuel of hatred toward the Jewish population would skyrocket when he would hear speeches by Jews and Communists promoting some sort of treaty with the enemy nations that would come in the form of the Treaty of Versailles. He then became enthralled with politics and began to formulate a way to brand this future Nazi party from all other organizations.


The Initial Branding of the Nazi Party – The Swastika


The Nazi party began to show signs of marketing success via their legendary, albeit evil branding (1921 showed signs of mass public approval of the party) with the swastika. Hitler became enthralled with this symbol. He first saw the swastika displayed on a school front entrance during his childhood.


Unlike other political parties in Germany that didn’t stand for much change and showed little promise, Hitler, upon becoming leader of the Nazi party (gaining the title as the Fuhrer took some struggle and political finesse toward the fellow members) branded the swastika as a symbol against the Treat of Versailles, the Jewish population in Germany and the Marxist population.


The swastika also was marketed as a symbol of strength, wealth, success and duty towards one’s country by what was referred to as the “master race.” Hitler would later make it clear that the individual was meant to die for the country. At this point his generals would begin to turn against him, though this was much later (1940s) and was displayed by both the botched invasion of Stalingrad and the Holocaust.


The swastika caught on slowly, but Hitler got his marketing through enthralling speeches originally given in beer halls which led to the famous Beer Hall Putsch. This attempted over throw of the government led to wide recognition of the Nazi Party, the young leader and their red and black flag.


More About the Marketing Strength and Recognition Which Resulted from the Beer Hall Putsch.


Believing that Hitler could brand his party to the German people as a possible resolution to the grim inflation, he made a daring move during what became known as the Beer Hall Putsch. Hitler knew that, to keep moving forward, he needed to begin to market his party as one of respect and service to the German common citizen. Although his common numbers were gradually increasing, Hitler knew he needed some political support from important decision makers at the time.


On November 8, 1923, Nazi troops forced Bavarian government leaders at gun point and make them pledge allegiance to the Nazi Party and their Fuhrer. Hitler, after having thousands of listeners and supporters waiting in a cramped bar, walked in, fired a pistol and shouted “Silence.” He told the three hostages that he had 4 bullets, one for each of them, then the last for himself. The people began to see promise in this young politician and liked his passion.


Hitler then began to claim and market the Nazi party as the new, strong and supreme ruler of Germany by yelling, “The National Revolution has begun.” This was a false claim as the party had no real traction, but himself and Goring (the eventual leader of the Luftwaffe) began the meeting. Looking at it from a market perspective, Hitler was quite good at marketing what was a small party comprised of few thousand as the next revolution of Germany and its answer to the Treaty of Versailles, the Jewish and Marxist problem and the hyper inflation.


At that point Hitler, the next morning, convinced the party to attempt to take over the government. They marched (around 3,000) on Munich; shots were exchanged between government police and the Nazis. Unfortunately, Hitler escaped death one more time when his bodyguard took a bullet for him.


Hitler Begins Mein Kampf -The Future Platform for the Nazi Party


After his failed attempt to overthrow the government just a few hours after the Beer Hall Putsch speech (early morning), Hitler was put on trial for treason. Upon going in front of a group of judges, Hitler gave an unexpected speech declaring he was guilty of treason. He then began to list the problems with current day Germany. He knew this was great press and free marketing for the party and seemingly knew that pleading guilty would express to his followers his dedication to the Nazi party which was still young, however growing slowly, but surely.


Luckily for the Fuhrer, the head judge was now a Nazi sympathizer and Hitler got it easy. He was given a five year prison sentence in which he only served a mere fraction. Moreover, Hitler was given a large cell and was allowed to have his private secretary, Rudolf Hess as a constant visitor. Additionally, he was allowed to walk around the prison at will and frequently received presents from supporters.


This is where he would separate his party from all other German political organizations by writing Mein Kampf which outlined Hitler’s racial and political views which were unseen before by the German people and, subsequently the world. This would serve as the first branding of a party which was different and which had the party members who could solve all of Germany’s problems.


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Short Term Rentals – Easy Vacation Accommodations

Short Term Rentals – Easy Vacation Accommodations

Accommodations are, short of transcontinental airfare, your biggest expense on any trip or vacation. Even with a depressed economy, hotels and inns are still what they’ve always been – expensive. Short term rentals are an easier option for accommodations, especially if you won’t be there more than a couple of weeks. Here’s a quick guide to pulling it off.

Have an Itinerary

First and foremost, you should have a defined itinerary, or at least a definite date when you’ll be in a particular city or area. Short term rentals are usually agreed upon for very specific periods and dates; some hosts will even require you to put in an expected time of arrival and departure. Very few will be willing to deal with a lodger without a schedule.

Seasoned travelers usually pad their schedule with one day before and after their planned itineraries, and it might be a good idea for you too. This gives you a little room in your schedule to relax after the flight, just lie around or maybe take an unscheduled walk around the area.

Make a Budget

Although they’re often defined as ‘affordable,’ the prices for short term rentals can vary as widely from $ 50 to several hundred dollars. Unless you have very deep pockets and are doing short term rentals only for kicks, setting a budget for your accommodation costs is a good idea, lest you run out of money mid-trip.

If you plan to live exclusively on short term rental places, a daily budget of about $ 150 to $ 200 should get you a pretty nice room. Keep in mind that this is still a game of real estate, and that a $ 150 room in a sleepy New Jersey suburb will look vastly different from a similarly priced room in the bustling heart of Manhattan.

Find a Spot

When you’re having a vacation or going on a tightly scheduled trip, the location of your digs and its proximity to other establishments is crucial. Look up the places you intend to visit and then plot them out on a map. Find an area in the city which would roughly be easily accessible to those places as well as things like major roads and train stations.

Look for Sites

Formal sites with administration and a feedback system are the best and safest places to look for short term rentals. Regular classified ads are okay too, except that you don’t get to see who else has rented with that particular host before. The advantage of going to a formal, members-only site is the feedback system and images that usually come with each posting. You’re not left in the dark about either your host or the place you’re renting.

As you can see, short term rentals involve a little more work and patience than the usual route of going to a hotel. In the process, however, you stand to save hundreds of dollars in accommodation costs, especially if you’re traveling alone or with just one other person. If it’s affordable digs you’re after, these short-term arrangements are the perfect answer.

Whether you’re going to Boston or San Francisco, Roomorama has a place for you. We give you member ads for short term rentals in major hubs all over North America, so you’re never left without a safe and affordable place to rest your head.

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Review of Key West Shrimp House – Madison, Indiana

Review of Key West Shrimp House – Madison, Indiana

I visited the Key West Shrimp House for dinner July 29, 2009. First impression: “Cozy, quaint and comfortable. The restaurant was very busy so I did not ask to take pictures of the inside. It looked and sounded like a lot of tourists and/or visitors from out-of-state, possibly residents of the Riverboat Inn that sits on the hill just above the Key West Shrimp House. I noticed license plates from Ohio, Kentucky and Idaho, and overheard a man from the table next to me saying: “She picked this place out off the internet.” Was I ease-dropping? No. He talked so loud I could hear every word. He also said: “The doctor tells me I need to drink at least eight glasses of water per day.” “I don’t know how I am going to manage that.”

I ordered Shrimp-In-A-Net for $ 12.99. The meal included one trip to the salad bar, French fries or rice (I chose French fries) and a bowl full of fat, juicy shrimp. The waitress brought shrimp wrapped up in a net and poured them out in the bowl she delivered to my table. I said: “they are alive.” I forgot to ask “why” on serving them this way. The sauce was a little on the hot side, but not too hot that I could not stand it, and the shrimp were very good size pieces of shrimp about ten pieces total I believe.

From the salad bar I chose bean salad, slaw, a corn salad and a potato salad. There were also fixings for regular salads of tomatoes, lettuce and the usual things at a salad bar.

I just sat like nobody’s business and as if a tourist from out-of-state as well. I enjoyed myself immensely and relaxed as I munched on the French fries and shrimp. I had to peel the outside off the shrimp. I never order anything deep fried. My drink was water with lemon (always saves a few bucks and makes a very good lemon drink with artificial sweetener added).

My impression of the food: Excellent. I will definitely eat there again, and especially when I crave good shrimp. I will try something different off the menu next time.

My impression of the service: Excellent. They required no reservation. The restaurant was busy, but fairly large so I did not have to wait for a table. Everyone was friendly and courteous.

There is a small entrance where you wait to be seated. While being seated, I passed through the main dining room, which was longer than wide (a lot like the shotgun style houses, but wider). In this dining room there were the restrooms and the salad bar. The next room had a bar with stools where I suppose you could sit and have a drink or drinks. There were several different size tables set up in this area. I sat by the window. A couple steps up lead to another dining room with windows all around.

The Key West Shrimp House is a family owned and family oriented business. It is located at 117 Ferry Street. The menu had a wide variety of seafood as well as steaks and chicken. Their specialty is shrimp. This restaurant has a nice view of the Ohio River from the very main back dining room where there are windows on three sides of the room.
The history of this building goes back to being built in the late 1800’s as are many of Madison’s old buildings. It was the button factory where mussel shells were brought from the river and mother of pearl buttons were punched out of the shells. The owners of Key West Shrimp House say no changes have been made in the basic original structure. The lower level looks very much like the construction of old Roman walls from pre-Christian days.

If you like camping out rather than staying in motels, hotels or a bed and breakfast suite, you can camp out just across the street from the Key West Shrimp House and on the banks of the Ohio River. After dinner, I took some pictures of the area surrounding the restaurant.

From the looks of their wine list, they serve wine from far and near. The list included (this is by far not a complete list):

• White Wine: Mystique, Madison Vineyards is a sweet white wine made from their estate grown grapes; Chardonnay, Chateau St. Jean (Sonoma Valley, California); Piesporter Goldtropfchen Spatlese, Leonard Kreusch, Germany is light and fruity with floral scents.

• Red Wine: Beaujolais-Villages, Louis Jadot (Beaune, Cote d’or, France) is light and fruity; Cabernet Sauvignon, Black Opal (Australia) is rich and soft with depth of fruit and oak with a soft tannish finish.

• Blush Wines

• Sparkling Wines

They had seven different brands of beer on the menu, as well as twenty-seven mixed drinks. As stated above, I drank water. I was driving and I do not drink and drive, not even one glass of wine.
Final impression: This is a great place to eat and especially if you like shrimp!

Written by: Connie S. Limon
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Bed And Breakfast Marketing – Vital Web Tips

Bed And Breakfast Marketing – Vital Web Tips

Bed and breakfast marketing is not something you can ignore. Whether you are running a traditional b & b, boutique-style accommodation, a guest house, country inn, gite or chambre d’hotes, it’s a competitive business. If you don’t stand out, you loose out. Sticking up a “rooms to let” sign just isn’t going to do it!

One of the most powerful tactics you can use to promote your accommodation is, of course, the internet. Like it or not the world wide web is having a massive impact on you and your customers. If you don’t have some kind of internet presence – either a website or a blog for your bed and breakfast – a massive slice of your potential income is going to someone else.

Sadly the internet is no longer the simple arena where, if you had virtually any kind of website, people would find you easily. Today the world wide web is maturing and growing at a phenomenal rate. It has become vastly more competitive and many bed and breakfast owners are finding that their websites aren’t bringing in the business they hoped. Just putting up a website and keeping your fingers crossed is no more effective than putting up a “rooms to let” sign but costs to advertise online are rising dramatically. Worse, a lot of that expensive online advertising is becoming less and less effective.

Is there a sensible, workable solution? Certainly the average accommodation owner can’t simply throw more and more money at their bed and breakfast marketing.

The answer to some extent is better management of your resources and better targeting. Don’t pay someone to submit your site to 400 search engines when submitting to Google, Bing and Yahoo will cover 99% of the market and you can do it yourself – for free. Before you spend a penny on registering with a bed and breakfast search engine (where thousands of your competitors are also listed) ask what you can do to make your own internet presence more effective.

As for targeting, it’s no good marketing a bed and breakfast at the whole US, or a gite at the whole of France. That’s an accidental mistake a lot of sites make. Instead, zero in on a smaller but more precise market. Who puts just “bed and breakfast” into a search engine? Nobody. They search for “Boise bed and breakfast”. They don’t search for “gite in France” they search for “gite in Valencay”. Try to think like your customer – then your bed and breakfast marketing becomes much easier because you simply provide what you know they are looking for!

Got a bed & breakfast, guest house, gite or country inn? Need more bookings? Of course! So pick up your free copy of “Sorry, No Vacancies” at Bed & Breakfast Marketing and start putting profitable ideas into action now!

How Late Availability Deals Let Us Explore the UK

How Late Availability Deals Let Us Explore the UK

This is an article about how myself and my wife have managed to travel the length and breadth of the United Kingdom simply by booking late availability country hotels and inns. It sometimes seems like it’s impossible to see a little bit of England without breaking the bank, but as I and my wife discovered, that isn’t necessarily true.

The first time we got a good deal was on a trip to York last spring. We managed to book a room in a really pretty little bed and breakfast on the outskirts of this Roman town, which was found on one of these late availability websites. We couldn’t believe we got it – a lovely double room, with a good view. And the fried breakfast was almost worth the price alone. From here we explored some of Yorkshire’s lovely countryside.

In the summer time we decided to try and get somewhere on Lake Windermere. This is obviously a really popular spot, surrounded by lots of stunning hills and mountains. To our surprise we managed to book a superb hotel room quite near the Lake. It wasn’t quite as cheap as the one in York, but was nevertheless a good deal because someone had cancelled very close to when they were about to go. So we managed to explore this lovely area – and even tried a bit of wind surfing, thanks to one of these late availability websites.

That Christmas we decided to try our luck once more – this time in Devon. Neither I nor my wife had ever been to Devon – but we had heard so many good things we thought we would try and get a late availability deal. In the event, we didn’t manage to get a cottage on Dartmoor, as they all seemed to be booked up.

Instead we found a nice little cottage near Croyde, on the North Devon coast. It was a little bit cold for me and my wife to try surfing (as this beach is famous for it) but we had a lovely time walking along the various beaches and hills nearby.

So last spring we decided to book somewhere closer to home. This time we found a bed and breakfast on the Norfolk Broads. Again, it was a nice little spot.

As long as you’re prepared to give a little when it comes to location, opting for late availability deals certainly can save you few pounds. And the random nature of these deals means there is a certain excitement when it comes to booking a hotel or bed and breakfast in this way.

Gino Hitshopi has travelled around the UK simply by taking advantage of late availability deals on cottages, inns and hotels.. For more information please visit: